Every day you and I are inadvertently supporting the machine that put Tony Abbott in power and may well keep him there at the next election, unless we act to change it.
As Australia becomes the first country to repeal a carbon price, a place that kidnaps refugees and hands them back to their persecutors, and take from the poor and unemployed, we must remember that it wasn’t just visionless leaders and those that voted for them that got us here.
Look back to the end of the last election and you may recall full front page endorsements for Abbott and attacks on all others. But these were only the tail end of a long and well orchestrated campaign of disinformation scare mongering by the conservative media. Free full page ads for Abbott as some said.
But nothing in life is truly free. So if Abbott didn’t pay for the ads, who did?
I’m not being philosophical or metaphorical. You and I are propping up the campaign of disinformation that had made the Abbott government possible.
How have we done that? Every day at the checkout.
News Ltd earned over 1 billion dollars last year from advertising revenues. Advertising from brands that you and I use every day.
Of course, we didn’t buy those things thinking of supporting the conservative media machine, but none the less that is the effect it has. Big corporations watch their advertising and revenue very carefully. Every dollar they receive is taken as endorsement of who they give their advertising dollars to, even if that money is used to help elect the Abbott government.
Australia’s News Ltd media continues to support the Abbott government through articles vilifying refugees, praising a destructive budget, and distorting the science of climate change. Continuing to bludgeon into as many people that will listen that taking from the poor to give to the rich is a good thing, that persecuting innocent children is necessary and setting the stage for re-election.
And you and I continue to support this campaign of disinformation through our daily purchases.
Last year’s campaign against Alan Jones shows that advertisers will hold the media they support to account, Facebook groups like Sack Alan Jones have made advertisers more cautious about supporting some of the nastier comments that reach the air. But if we’re to avoid a repeat of last election, it’s not enough just to avoid the most appalling of contents, but we need to reshape the conversation to a more constructive one.
Such a change needs a much more sustained effort than short lived petitioning and boycotting. We need to make it an integral part of how we shop every day, and we need a system to help us make the right decision every day.
At Good for Us we’re raising funds to build that system. Our crowd funding is the first step in making sure we don’t inadvertantly support a system that is so far against what we know are the right things to do.
Help us build it. Become part of the community that is making sure that our every day actions are one that help build the kind of world we want to live in.
Please support our crowd funding campaign on Pozible.